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#DuncanBannatyne Riding the storm-my journey to the brink & back #book #review

Hello 
Thank you for stopping by at this week’s blog- This is a short Review of Duncan Banantyne’s -Autobiography. 

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Duncan Bannatyne (DB) - story was quite rightly titled-Riding the Storm: My Journey to the brink and back. I absolutely loved it so much so-my 9 year old is reading it too. It doesn’t matter to be whether she doesn’t fully understand it. What’s more important that she starts to thinkbig, when you think big from the offset it becomes the norm and your paradigm. Start small, think big is a great lesson in business that this book illustrates. One ice-cream van can turn into multi-million pounds businesses. 
I felt really inspired, encouraged and uplifted by DB story because it shows that it’s never too late to get it together. It’s easy to feel discouraged when you are not where you hoped or expected to be at a certain age. When I hit 30 there is no doubt that I felt like a failure and lived a below average existence to where I thought I should have been. DB – was another self-made story which is hugely compelling, regardless of where you are from through sheer determination and hard work nothing is impossible. 

DB journey illustrated the key points below: 

- If you don’t like your current reality then you need to think and do something that you never thought of and done before. 
- Your reality today is a result of your (lack of) actions in the past. 
- Your life doesn’t get better by chance, it gets better by change-Jim Rohn. 

Life is full of trials and tribulations whatever stage you are at, personally or professionally it happens. A winning mentality never lets adversity dictate their destiny, they take control of the situation before the situation takes a hold of them. I loved DB spirit of his continuous efforts to strive for the best results even during some of his toughest trading periods. In fact he said that gym membership went up during the recession as oppose to going down. He remodelled the business to appeal to a wider clientele and in doing so, it also came with challenges as it changed the makeup of the business. 

It made me think that maybe I shouldn’t take my own trials so personally and just ride them through because it would seem that successful people don’t have everything but they make the most of everything. It’s impossible not to be elevated in some way given the amount of times he bounced back after all his personal and professional setbacks. In the words of Maya Angelou- you cannot control all the events that happen to you but you can control how much you are reduced by it’. I think DB story is a perfect example of when there is a will there is a way- which made it very poignant indeed. 

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